Influencer & Experiential Marketing / TikTok · L’Oréal Indonesia Group · IBV
Beauty Star on TikTok
A stage for the next beauty stars.
THE STORY
Ideas into
impact.
Beauty Star on TikTok is a beauty content creator competition searching for Indonesia’s next top beauty creators. Initiated by TikTok, L’Oréal Indonesia Group, and IBV, the project brought together online participant scouting, official press conferences, and a gala night attended by hundreds of creators. The experience extended into a real-time livestream on TikTok and YouTube.
Scope of work
- Online participant scouting
- Official press conferences
- Gala night management
- TikTok & YouTube livestream
Results
- 3.4M+ livestream views
- 86M+ media impressions